一、培养目标
1.本专业培养适应社会主义现代化建设需要，德、智、体全面发展的文化产业生力军。按照“厚基础、宽口径、强能力，高素质”的专业教学要求，培养既具有深厚人文底蕴，又具备良好政治素养和文化政策分析水平，能掌握文化产业发展规律的文化创意、管理和宣传人才。
2.本专业毕业生主要面向党政机关、文化类企事业单位和文化团体等从事公共文化政策管理和文化产业的创意、策划、管理和宣传等工作。
主要就业岗位：各大文化生产和服务企业从事文化产品与文化活动的策划、开发、管理和运营，文化品牌的护养与拓展，以及文化经纪工作等；
次要就业岗位:大中企事业单位企划部和公关部从事企业形象的宣传和维护；
其他就业岗位：政府文创部门从事地方文化产业规划和公共文化政策管理与宣传等，以及高级秘书、行政助理等。
二、培养要求
根据培养目标，本专业学生应系统学习汉语言文学、创意学、文化产业等有关的基本理论和基本知识，接受创意写作技能以及文化产业实务工作的系统训练。该专业要求学生：
（一）掌握系统的汉语言文学的基础理论和基本知识；
（二）掌握文化产业的基本政策、基础理论和基本知识；
（三）掌握创意写作的基础理论和基本知识；
（四）具备较强的语言文字表达能力、人际交往和沟通协调能力；
（五）掌握文化创意产业规划的基本流程、重要环节和核心要素，掌握文化活动和文化产品运营的策划、开发、管理和宣传的基本技能和技巧；
（六）熟练掌握计算机基本操作系统，包括word文档、excel系统、ppt制作和简单图文设计能力，一般英语的听说能力和英语资料的查找、阅读能力。
三、主要课程
文学理论、美学通论、中国文学史、外国文学史、语言学概论、现代汉语、古代汉语、创意学、文化产业管理与实务、文化产业学、文化创意经纪 、基础写作、故事工坊 、中国古典诗词研读、中国文学理论批评史等。
四、实践性教学环节
军事技能、社会调查、社会实践、专业见习、毕业实习、毕业论文等。
五、修业年限与毕业总学分要求
修业年限：基本学制四年，实行弹性学制，可延长至六年。
本专业准予毕业总学分为164学分。
六、授予学位
修业期满，完成规定的学分，论文答辩合格，符合学位授予条件的，授予文学学士学位。
七、专业指导性教学计划
本专业指导性教学计划见附表。
Description of Program for Chinese Language
& Literature Major
（Creative and Cultural Industries）
I. Objectives
（I）This major is committed to training qualified talents who not only meet the needs of socialist modernization, but also conform to the full scale development requirements of morality, intelligence and physique. They will be viewed as new force of cultural industries. According to the teaching requirements of "solid basics, general specifications, great abilities and high qualities," students are trained to be creative talents who both master the cultural industries’ law of development, and know managementand propaganda. The talents not only have vast cultural deposits, but also have good political caliber and analytical abilities of cultural policy.
（II）Our graduates will mainly work in government agencies, cultural enterprises and institutions, cultural groups, etc. They are not only engaged in propaganda and management work of public cultural policy, but also responsible for creating, planning, administrating and propaganda work.
Preferred jobs: They will work in large cultural enterprises and institutions. They will be engaged inplanning, developing, management, operating of cultural projects(products) ,or maintaining and expanding the cultural brands.
Secondary jobs: They will work in the planning -departments and public relations departments of large and medium-sized cultural enterprises and institutions. They are responsible for corporate image promotion and maintenance.
Other jobs: They will work in cultural and creative departments of government, and they are responsible for local cultural industries’ planning, propaganda and management work of public cultural policies, etc. They also can be competent secretaries, administrative assistants, etc.
II. Requirements
According to the program’s aims, students are requested to learn the basic theories and basic professional knowledge concerning Chinese language & literature, creativity theory, cultural industries, etc, as well as to receive the training of creative writing, practical experience in cultural industries.
The graduates are required
1. to master the systematic theory and basic knowledge of Chinese language and literature.
2. to master the basic policy, basic theory and basic knowledge of the cultural industries.
3. to master the basic theory and basic knowledge of creative writing.
4. to be good at writing, speaking, and interacting with other people.
5. to master the basic process, key link and core elements of cultural industries. They also should master the basic skills and techniques on operation of the cultural activities and cultural products planning, development, management and propaganda.
6. to be familiar with computer basic operation system, including word, excel, PPT and simple graphic design, general ability of English, including listening and speaking ,and information’s searching and reading.
III. Main Courses
Literary Theory, Aesthetics, History of Chinese literature, History of Foreign literature, An Introduction to Linguistics, Modern Chinese, Ancient Chinese, Creativity Theory, Cultural Industries’ Management and Practice, Basic writing, Cultural Industries’ Theory, Cultural and Creative Management, Creative Writing and Training, An Introduction to Chinese Classical Poetries, The Critical History of Chinese Classic Literature, etc.
IV. Practical Courses
Military skills, social investigations, social practice, learning on probation, graduation filed work, graduation thesis, etc.
Ⅴ.Duration of Education and Graduation Credits
4 years
Total Credits: 164
VI. Degree
Bachelor of Arts
VII.Teaching Arrangement Table
See the appendix.
